DREAMFORCE 19'
DREAMFORCE 19'

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Entrance to Campground
Entrance to Campground

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Government Activation
Government Activation

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DREAMFORCE 19'
DREAMFORCE 19'

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GEORGE P. JOHNSON

DREAMFORCE 2019

One of the largest tech conferences in the world put on by Salesforce.

In collaboration with the GPJ creative team, I oversaw the development of 3 areas from concept to showtime. This included

on-brand design, spatial flow, art direction, fabrication and production expertise.  

Pool Deck Views
Pool Deck Views

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Whiskey Bar
Whiskey Bar

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Caviar Bar
Caviar Bar

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Pool Deck Views
Pool Deck Views

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LOADED AGENDA

CELEBRATING A MILESTONE

Celebrating a huge milestone, this company threw a private soiree in all white.

  Alongside Paula at Loaded Agenda, I helped white-out this mansion in Northern California for a night to remember. Venue research, floorplans a lookbook and production were my main responsibilities.

Kids Craft Station
Kids Craft Station

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Food Trucks!
Food Trucks!

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Space Plan
Space Plan

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Kids Craft Station
Kids Craft Station

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1/5

LOADED AGENDA

GRAND OPENING BLOCK PARTY

Kaiser Permanente's grand opening of their Dublin California Medical Center.

I was on Loaded Agenda's team which worked with Kaiser Permanente's special events to throw a community event. This block party boasted local vendors for food trucks, ice cream bar, and kids activities that focused on a healthy lifestyle! My contributions to the production were space planning, graphic design for wayfinding, and vendor research.

KINGDOM HEARTS III
KINGDOM HEARTS III

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Disney Springs Venue
Disney Springs Venue

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Demo Station area
Demo Station area

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KINGDOM HEARTS III
KINGDOM HEARTS III

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GEORGE P. JOHNSON

KINGDOM HEARTS III RELEASE

Square Enix pared with Walt Disney to host a demo activation of the 3rd game in their collaborative series, Kingdom Hearts. The event took place in Disney Springs, Orlando.

As an experience designer for this event, working for GPJ, I oversaw art direction, graphic production management, space flow, and the onsite installation.

DREAMFORCE '18
DREAMFORCE '18

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Ticket Master Demo Bar
Ticket Master Demo Bar

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Government Activation
Government Activation

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DREAMFORCE '18
DREAMFORCE '18

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GEORGE P. JOHNSON

DREAMFORCE 2018

My first Dreamforce working alongside GPJ for Salesforce. 

The role was an over-all creative support, which encompassed art direction, space planning, concept design, graphic design and production. I worked across many zones during the process of bringing to life this 100k person tech conference and also directed a drone video shoot of all of the show floors.  

Trailhead Expo Floor
Trailhead Expo Floor

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Photo Opp
Photo Opp

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Food and Beverage
Food and Beverage

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Trailhead Expo Floor
Trailhead Expo Floor

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GEORGE P. JOHNSON

TRAILHEADX 2018

A software developer's conference put on by Salesforce each spring. Trailblazers from all over attend to explore new products and obtain certifications to further their career.

I played a supporting creative roll on GPJ's team and my responsibilities lied heavily in design research, graphic design and graphic production.

Brand Exploration
Brand Exploration

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Logo
Logo

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Crystal Sticker_Citrine_Charcoal
Crystal Sticker_Citrine_Charcoal

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Brand Exploration
Brand Exploration

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LOADED AGENDA 

BRAND IDENTITY

The creation of logo and stickers for Loaded Agenda, an event production company out of the Bay Area. 

Privacy in Public
Privacy in Public

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Home: Element of Threshold
Home: Element of Threshold

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Manifestation: Private Rest
Manifestation: Private Rest

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Privacy in Public
Privacy in Public

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DAAP

CAPSTONE: SARTORIAL INTERIOR

How does one embody elements of home in a garment to expand the opportunity of private space while traveling?

Spectrum of Privacy
Spectrum of Privacy

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Seeing the Space Between
Seeing the Space Between

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Product Inspiration
Product Inspiration

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Spectrum of Privacy
Spectrum of Privacy

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DAAP

CAPSTONE: RESEARCH SEMESTER

What began as a summer of exploration of fashion and interiors, resulted in a topic that I would spend the next year dissecting. Privacy.

Body, space, and human interaction. I researched the necessities of personal space and how those elements translate to the clothes we put on our bodies every day. Through history and today, fashion and interiors fueled inspiration for a potential space. How could I combine those disciplinaries to create a product with refined purpose..?

With time, I realized the last frontier of privacy in our society was our homes. Home became the source for key elements I was to incorporate into my product.

cover
cover

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Ana Rose & Her Food
Ana Rose & Her Food

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Front Wall Specs
Front Wall Specs

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cover
cover

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DAAP

Lepa Zgodba

A beautiful story, inspired by the personal career and cuisine of chef, Ana Ros. Lepa Zgodba is a fine dining experience that emanates the qualities that Ana admires most about her food; contrasting temperature, femininity and a delicate whimsicality.