GEORGE P. JOHNSON
DREAMFORCE 2019
One of the largest tech conferences in the world put on by Salesforce.
In collaboration with the GPJ creative team, I oversaw the development of 3 areas from concept to showtime. This included
on-brand design, spatial flow, art direction, fabrication and production expertise.
LOADED AGENDA
CELEBRATING A MILESTONE
Celebrating a huge milestone, this company threw a private soiree in all white.
Alongside Paula at Loaded Agenda, I helped white-out this mansion in Northern California for a night to remember. Venue research, floorplans a lookbook and production were my main responsibilities.
LOADED AGENDA
GRAND OPENING BLOCK PARTY
Kaiser Permanente's grand opening of their Dublin California Medical Center.
I was on Loaded Agenda's team which worked with Kaiser Permanente's special events to throw a community event. This block party boasted local vendors for food trucks, ice cream bar, and kids activities that focused on a healthy lifestyle! My contributions to the production were space planning, graphic design for wayfinding, and vendor research.
GEORGE P. JOHNSON
KINGDOM HEARTS III RELEASE
Square Enix pared with Walt Disney to host a demo activation of the 3rd game in their collaborative series, Kingdom Hearts. The event took place in Disney Springs, Orlando.
As an experience designer for this event, working for GPJ, I oversaw art direction, graphic production management, space flow, and the onsite installation.
GEORGE P. JOHNSON
DREAMFORCE 2018
My first Dreamforce working alongside GPJ for Salesforce.
The role was an over-all creative support, which encompassed art direction, space planning, concept design, graphic design and production. I worked across many zones during the process of bringing to life this 100k person tech conference and also directed a drone video shoot of all of the show floors.
GEORGE P. JOHNSON
TRAILHEADX 2018
A software developer's conference put on by Salesforce each spring. Trailblazers from all over attend to explore new products and obtain certifications to further their career.
I played a supporting creative roll on GPJ's team and my responsibilities lied heavily in design research, graphic design and graphic production.
LOADED AGENDA
BRAND IDENTITY
The creation of logo and stickers for Loaded Agenda, an event production company out of the Bay Area.
DAAP
CAPSTONE: SARTORIAL INTERIOR
How does one embody elements of home in a garment to expand the opportunity of private space while traveling?
DAAP
CAPSTONE: RESEARCH SEMESTER
What began as a summer of exploration of fashion and interiors, resulted in a topic that I would spend the next year dissecting. Privacy.
Body, space, and human interaction. I researched the necessities of personal space and how those elements translate to the clothes we put on our bodies every day. Through history and today, fashion and interiors fueled inspiration for a potential space. How could I combine those disciplinaries to create a product with refined purpose..?
With time, I realized the last frontier of privacy in our society was our homes. Home became the source for key elements I was to incorporate into my product.
DAAP
Lepa Zgodba
A beautiful story, inspired by the personal career and cuisine of chef, Ana Ros. Lepa Zgodba is a fine dining experience that emanates the qualities that Ana admires most about her food; contrasting temperature, femininity and a delicate whimsicality.